Our mission
Make authentic products from Hunza easier to discover, trust and bring home.
We combine thoughtful curation, clear information, meaningful storytelling and attentive online service so choosing from a distance still feels personal.
Woman-owned · Rooted in Hunza
Born in Hunza.
Made for wider horizons.
Founded and led by Heena Karim, Hunza Souvenirs connects what the valley grows, what its people make and what its mountains reveal with customers across Pakistan.
Our beginning
From Hunza’s harvest
to a wider story.
Hunza Souvenirs began by sharing the valley’s dried fruits, nuts, honey, oils and mountain specialities. These foods carried a clear story of place, season and patient work.
As the idea grew, we saw a much wider opportunity. Women across Hunza create embroidered frames, cushions, caps and textiles. Woodworkers shape useful and decorative pieces. The region’s gemstones attract customers who want beauty, meaning and greater confidence about what they are buying.
We are bringing these worlds together under one trusted online brand—without losing the individual story behind each product.
Our vision
Become Pakistan’s most trusted online destination for Hunza.
A respected national brand for foods, craftsmanship, textiles, gemstones and gifts—growing responsibly while its roots remain visible.
Why Hunza Souvenirs
Trust is built
in the details.
Based in Hunza
Closer relationships with growers, makers and trusted suppliers.
One curated destination
Food, craft, textiles, wood, gemstones and gifts without marketplace clutter.
Honest information
Clear origin, use, care and natural variation.
Human help
Real assistance on WhatsApp or email before ordering.
A clearer gemstone promise
Eligible stones are supported by our clearly explained authenticity guarantee.
Nationwide delivery
A meaningful piece of Hunza delivered across Pakistan.
The hands behind the pieces
A platform for skill,
not a story of charity.
Many women in Hunza already possess the skill to create beautiful handmade work. What is often missing is a dependable route to customers beyond the valley.
Hunza Souvenirs manages the online experience while makers remain valued for their work. Selected designs are made after confirmation, with clear production time, advance terms and direct support.
Explore women-made crafts
The story in our mark
Inspired by Baltit Fort
Our mark draws from the unmistakable silhouette of Baltit Fort—an enduring expression of Hunza’s history, ingenuity and resilience. It reminds us that wherever a product travels, its origin should not disappear.
Growing with purpose
Wider in scope.
Still rooted.
The Hunza Hands & Harvest Fund is a focused community initiative supporting growers and women artisans through practical tools, capacity building and skills development.